11M Product Impressions Powering Last-Minute Purchases E-Checkout Carousel Delivers Big in Q1 2025
Solution Type
Onsite
Challenge
Perfetti needed a high-visibility placement in a crowded digital environment to drive awareness and brand recall and capture last-minute purchase decisions at checkout.
Action
Deployed the E-Checkout Carousel as a key awareness asset in Q1 2025, positioning the product at the final point of sale to boost recall and trigger add-to-cart behavior in the UAE.
Precision Media
Solution Used
Solution Used
Onsite
Solution
Product Impressions
10.94M
Product Cart Adds
12.15K
Media Impact
Strategic placement of screens across category aisles garnered an effective media impact.
+18%
In Total Unites Sold by Perfetti
+20%
PVM's Total Sellout
110%
3.76M
140%
7.04M
200%
134K
40%
4.8K
50%
6K
200%
1.2K
