Solution Type
Onsite
Challenge
Perfetti Van Melle set out to drive visibility and conversion at the most critical moment of the shopper journey - the checkout. The objective was to influence final purchase decisions and trigger real-time add-to-cart behaviour across its product portfolio.
Action
Precision Media activated targeted placements on the E-Checkout Carousel across Carrefour UAE’s digital checkout interface.
Precision Media
Solution Used
Solution Used
Onsite
Solution
Product Impressions
Product Cart Adds
Media Impact
Checkout-stage targeting works; Precision Media influenced shopper decisions at the last possible moment.
10.94M
Total Impressions
12.15K
Total Cart Adds
110%
Increase in total units sold across the Perfetti portfolio
+20%
Total Sell-out Uplift
110%
3.76M
40%
140%
7.04M
50%
6K
