Boosting Omni-Channel Sales with Back-to-School Gamification: The Lactalis Success Story
Solution Type
The Retail Challenge
Lactalis wanted to boost brand awareness, drive omni-channel sales, and engage families during the Back-to-School (BTS) season; a highly competitive retail period. The brand needed a fun, interactive way to connect with shoppers while keeping visibility high across key online and in-store touchpoints.
Retail Media Strategy
Precision Media launched an interactive “Find the Cheese” game featuring the Lactalis Cheese Mascot.
Shoppers could instantly win prizes or enter a raffle draw, encouraging repeated participation. The game was amplified with high-visibility placements across online banners, in-store media, and CRM to sustain shopper interest and maximize conversions.
Campaign Results
1003%
ROAS across the campaign
930K
impressions over campaign window
2.9K
visits through Omnichannel Touchpoints
688
winners who received the code
Campaign Results
1003%
ROAS across the campaign
930K
impressions over campaign window
2.9K
visits through Omnichannel Touchpoints
688
winners who received the code
Key Takeaways
Gamification effectively increased shopper engagement during a competitive season.
Combining interactive mechanics with strategic placements helped maximize conversions.
Cross-channel visibility supported both brand recall and sales impact.
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