Turning Heads with Mocktails: Barakat Success Story
Solution Type
Off-site
The Retail Challenge
Barakat launched its new ready-to-drink mocktail range, aiming to disrupt a saturated beverage market and capture attention among both loyal and new shoppers. The goal was to drive brand awareness and convert competitor buyers and fresh juice shoppers into first-time Barakat customers—while reactivating lapsed buyers and boosting revenue for the newly launched SKUs.
Retail Media Strategy
Precision Media planned and executed a targeted off-site campaign across Meta and TikTok, activating high-intent audience segments using LiveRamp’s Clean Room infrastructure which are Fresh juice buyers, Non-Barakat juice buyers, Competitor beverage shoppers, and Barakat lapsed buyers.
The creatives promoted the full mocktail lineup, with a focused SKU push across both cans (320ml) and bottles (500ml). High-frequency exposure (avg. 9x per user) and timely storytelling ensured the mocktails stayed top-of-mind across all relevant segments.
Campaign Results
The campaign delivered powerful engagement and commercial lift
5.79M
impressions across all platforms
~27K
total clicks
~600K
reach
4.4x
RoAS
+151%
new-to-brand shoppers
+132.6%
incremental revenue on mocktail bottles
32.5%
of mocktail can buyers made repeat purchases
Campaign Results
The campaign delivered powerful engagement and commercial lift
5.79M
impressions across all platforms
~27K
total clicks
+151%
new-to-brand shoppers
+132.6%
incremental revenue on mocktail bottles
32.5%
of mocktail can buyers made repeat purchases
~600K
reach
4.4x
RoAS
Key Takeaways
First-party targeting wins new audiences — 85% of shoppers were new to the brand.
Cans lead in volume, bottles in value — SKU segmentation informed purchase behavior.
Clean Room precision drives repeat sales — Loyal buyers engaged across formats, with 30%+ returning.
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