Building Seasonal Relevance with Precision Media: The Perfetti Van Melle Success Story
Solution Type
In-store
The Retail Challenge
Perfetti Van Melle aimed to position Chupa Chups as the top candy choice during Halloween, a season marked by high shopper interest and intense category competition. The objective was to boost visibility, reinforce brand recall, and convert seasonal demand into point-of-sale purchases.
Retail Media Strategy
Precision Media launched a seven-day targeted campaign across Carrefour UAE’s smart checkout screens, delivering dynamic Halloween-themed content at the final moment of decision-making.
The campaign focused on creating high-impact visibility in high-traffic Carrefour hypermarkets across key Emirates, maximising festive relevance and encouraging impulse purchase behaviour during Halloween week.
Campaign Results
The campaign delivered widespread seasonal exposure:
556,000
impressions (Opportunities to See)
+9,000
hours of screen time
533
checkout screens activated
18
hypermarkets targeted
4
Emirates covered
Campaign Results
The campaign delivered widespread seasonal exposure:
556,000
impressions (Opportunities to See)
+9,000
hours of screen time
4
Emirates covered
533
checkout screens activated
18
hypermarkets targeted
Key Takeaways
Seasonal content works harder when paired with smart placement and shopper timing.
Precision Media’s screen network enabled fast, scalable festive activation across the UAE.
Strategic in-store execution delivered cost-effective reach and brand lift during peak seasonal traffic.
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