10x Higher ROAS than benchmark with SHARE App: The Apple Success Story
Solution Type
On-site
The Retail Challenge
Apple wanted to boost visibility and sales for its newly launched iPhone 16 among high-value Carrefour shoppers in the UAE. The objective was to leverage SHARE, Majid Al Futtaim’s loyalty and rewards program, to engage premium members and drive high-quality conversions within a short 7-day period.
Retail Media Strategy
Precision Media activated a SHARE Click-to-Purchase campaign combining Homepage Banners and Push Notifications targeting SHARE members.
The homepage banner delivered top-tier visibility with contextual relevance, while push notifications targeted SHARE’s VIP and PLUS tiers to drive engagement and fast-track conversions. The campaign utilized Criteo’s 14-day attribution window to measure post-engagement sales performance.
Campaign Results
2,000%
ROAS for the campaign vs. 2:1 Benchmark
5.8%
of Apple’s Carrefour sales driven by SHARE Members
525K
impressions across all display ads
4K
clicks on display ads (1.9x higher CTR vs. average)
391K
targeted via push notifications
50%
click-through conversions from members to landing page
Campaign Results
2,000%
ROAS for the campaign vs. 2:1 Benchmark
5.8%
of Apple’s Carrefour sales driven by SHARE Members
391K
targeted via push notifications
50%
click-through conversions from members to landing page
525K
impressions across all display ads
4K
clicks on display ads (1.9x higher CTR vs. average)
Key Takeaways
SHARE’s high-value audience base delivered exceptional ROAS and strong engagement for Apple in a competitive electronics market.
Targeting VIP and PLUS tiers significantly improved conversion quality.
Banner placements on SHARE’s App outperformed standard benchmarks, validating its strength as a premium retail media asset.
SHARE continues to prove its ability to drive high ROI for global brands in the UAE through loyalty-driven retail media.
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