Advancing On-Site Media Performance with Precision Media: The Criteo Success Story
Solution Type
On-site
The Retail Challenge
Criteo and Precision Media aimed to enhance on-site display performance by unlocking the power of Carrefour’s first-party transactional and behavioural data. The goal: drive higher relevance, sharper segmentation, and better campaign outcomes across priority audience groups.
Retail Media Strategy
Precision Media partnered with Criteo to activate targeted on-site display campaigns placements on Carrefour’s digital platforms.
Using real-time shopper insights and behavioural signals, the campaign delivered personalised ad experiences across key touchpoints, boosting engagement, relevance, and overall conversion for participating brands.
Campaign Results
The data-driven approach delivered clear performance improvements:
+31%
increase in units per click for a leading beauty brand
+58%
uplift in click-through rate (CTR) for a major CPG brand
Campaign Results
The data-driven approach delivered clear performance improvements:
+31%
increase in units per click for a leading beauty brand
+58%
uplift in click-through rate (CTR) for a major CPG brand
Key Takeaways
Precision Media’s integration with Criteo enabled scalable, personalised targeting.
First-party data fuels smarter on-site performance, from engagement to conversion.
On-site display, when powered by retail intelligence, delivers brand-specific commercial gains.
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