Advancing On-Site Media Performance with Precision Media: The Criteo Success Story
The Retail Challenge
Criteo and Precision Media aimed to enhance on-site display performance by unlocking the power of Carrefour’s first-party transactional and behavioural data. The goal: drive higher relevance, sharper segmentation, and better campaign outcomes across priority audience groups.
Retail Media Strategy
Precision Media partnered with Criteo to activate targeted on-site display campaigns placements on Carrefour’s digital platforms.
Using real-time shopper insights and behavioural signals, the campaign delivered personalised ad experiences across key touchpoints, boosting engagement, relevance, and overall conversion for participating brands.
Precision Media
Solution Used
Solution Used
Search And Display
Campaign Results
The data-driven approach delivered clear performance improvements:
+31%
increase in units per click for a leading beauty brand
+58%
uplift in click-through rate (CTR) for a major CPG brand
Campaign Results
The data-driven approach delivered clear performance improvements:
+31%
increase in units per click for a leading beauty brand
+58%
uplift in click-through rate (CTR) for a major CPG brand
Key Takeaways
Precision Media’s integration with Criteo enabled scalable, personalised targeting.
First-party data fuels smarter on-site performance, from engagement to conversion.
On-site display, when powered by retail intelligence, delivers brand-specific commercial gains.
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