Re-engaging 88% of Lapsed Shoppers with Gamified Raffle: The Motorola Gamification Success Story
Solution Type
Gamification
The Retail Challenge
To support the launch of the new Razr and Edge devices, Motorola aimed to create excitement among Carrefour shoppers and drive immediate purchases with a reward-driven mechanic.
Retail Media Strategy
Precision Media launched a gamified raffle draw campaign where any customer purchasing a Motorola Edge or Razr device was entered into a chance to win one of multiple AED 5,000 Carrefour vouchers.
The campaign was promoted digitally and in-store, with a closing event celebrating the winners.
Campaign Results
88%
of buyers were re-engaged shoppers
22
total participants
2
winners
+49%
revenue uplift
Campaign Results
88%
of buyers were re-engaged shoppers
22
total participants
2
winners
+49%
revenue uplift
Key Takeaways
88% of campaign buyers didn’t engage with the brand in the last 12 months, showing strong penetration.
Reward-based engagement drove high-value purchases with nearly 6-digits in sales
The raffle mechanic proved effective even for premium, low-frequency products.
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