Accelerating Launch Visibility with Precision Media: The Maggi Success Story
Solution Type
In-store
The Retail Challenge
Maggi aimed to drive rapid awareness and conversion for two newly launched sauce flavours in Carrefour UAE, all within a 10-day window. The goal was to establish strong market entry and generate measurable in-store impact at launch.
Retail Media Strategy
Precision Media activated an in-store campaign across Carrefour’s AI-powered digital screens, specifically at high-traffic locations including Mall of the Emirates and City Centre Mirdif.
Tailored creatives were deployed at key shopper touchpoints to capture attention, increase product visibility, and convert interest into action all within the condensed launch timeframe.
Campaign Results
The campaign delivered fast, focused results:
5.3M
impressions
+11.4%
uplift in brand sales
+1.3%
increase in brand share of voice within the category
66%
male target audience reach
34%
female target audience reach
Campaign Results
The campaign delivered fast, focused results:
5.3M
impressions
+11.4%
uplift in brand sales
34%
female target audience reach
+1.3%
increase in brand share of voice within the category
66%
male target audience reach
Key Takeaways
Precision Media enables fast market entry through in-store exposure.
High-impact digital screens boost visibility where it matters most - during active shopping moments.
Even short campaigns can deliver meaningful category growth when backed by shopper insights and real-time delivery.
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