Driving Aisle Leadership with Precision Media: The Panadol Success Story

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Market

Solution Type

In-Store

The Retail Challenge

Panadol sought to strengthen its leadership in the Health & Wellness aisle amid growing category clutter and increased competition. The objective was to re-engage shoppers during their in-store journey and drive sales for its hero SKU. With shelf presence alone no longer delivering sufficient impact, the brand needed a smarter solution to capture attention at the point of decision.

Retail Media Strategy

Precision Media activated a full-scale in-store campaign across Carrefour’s nationwide digital screen network — spanning 92 AI-powered screens.

To ensure relevance throughout the day, the campaign leveraged smart dayparting:

Daytime shoppers (6:00 AM – 6:00 PM) received one set of tailored messages‍
Evening shoppers (6:00 PM – Midnight) received another set

This approach optimized brand visibility, matched messaging to shopper intent, and maximized performance across all dayparts. The hero SKU — Panadol Extra 72-pack — was prioritized with high-impact visuals to influence conversion in real time.

Precision Media
Solution Used

In-Store