Boosting In-Store Sales by 40.6% Using Checkout Screens: The Motorola In-store Success Story
The Retail Challenge
With increased in-store footfall, Motorola sought to maximize visibility at the point of purchase and reinforce the gamified promotion with relevant messaging.
Retail Media Strategy
Precision Media activated Carrefour’s checkout screen network to display the Motorola raffle mechanic and product highlights.
Shoppers were reminded of the prize opportunity while actively checking out, reinforcing the purchase decision and capturing last-minute interest.
Precision Media
Solution Used
Solution Used
In-Store
Campaign Results
40.6%
in-store sales uplift during campaign
10%
increase in customers through Instore Activations
1.27M
impressions for Checkout Screens
68%
of game participants were In-store
Campaign Results
40.6%
in-store sales uplift during campaign
10%
increase in customers through Instore Activations
1.27M
impressions for Checkout Screens
68%
of game participants were In-store
Key Takeaways
In-store e-checkout screens delivered a 40.6% uplift in sales.
Checkout screens reinforced the campaign message at conversion point.
Elevated visibility influenced shopper decisions for high-ticket items.
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