Delivering 3,788% RoAS While Launching New Pudding SKUs: The Juhayna Onsite Campaign Success Story
Solution Type
Full-Funnel Campaign
The Retail Challenge
Juhayna wanted to maximize awareness for its three new pudding flavors across Carrefour Egypt’s digital ecosystem while simultaneously driving trials and incremental sales. The campaign needed to integrate high-impact onsite placements with direct CRM engagement for maximum reach and conversion.
Retail Media Strategy
Precision Media designed a full-funnel onsite campaign merging Sponsored Listings and Display Banners with CRM Activations (Push and In-App Notifications).
Onsite placements built broad visibility and captured high-intent shoppers, while CRM personalized communication for immediate conversion and sustained engagement.
Campaign Results
3,788%
RoAS across all campaign activations
15+
SKUs advertised along with the launching
30%
of campaign revenue driven by in-store sales without in-store ads.
90%
win rate for Sponsored Listings
Campaign Results
3,788%
RoAS across all campaign activations
15+
SKUs advertised along with the launching
30%
of campaign revenue driven by in-store sales without in-store ads.
90%
win rate for Sponsored Listings
Key Takeaways
Integrating Onsite and CRM successfully launched Juhayna’s new pudding SKUs to Egyptian shoppers, delivering both awareness and high ROI.
Sponsored Listings and Push Notifications were top revenue drivers, while banners and In-App Notifications amplified brand awareness.
A full-funnel onsite approach sustained visibility and conversions throughout the campaign.
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