Driving 600% ROAS for a New Product Launch: The Sensodyne Rapid Relief Success Story
Solution Type
On-site
The Retail Challenge
Haleon aimed to launch Sensodyne Rapid Relief, a fast-acting toothpaste, into the Qatari market with a clear objective: capture attention, drive trial, and convert high-intent shoppers. With a competitive oral care landscape, the campaign needed to ensure both visibility and measurable return from day one.
Retail Media Strategy
Precision Media activated a full-funnel on-site media campaign on Carrefour Qatar’s digital platform, combining:
- Flagship Category Banners to reinforce category presence
- Sponsored Listings to intercept high-intent shoppers
- Search Tile Banners to enhance brand presence across search results
The multi-format strategy was designed to guide shoppers from discovery to purchase, with optimization for performance across the funnel.
Campaign Results
The launch campaign achieved strong impact and commercial performance:
8.75M
impressions across all formats
600%
ROAS from Display Banners
428%
ROAS from Sponsored Listings
9.5K
unique shoppers exposed via Sponsored Listings
Campaign Results
The launch campaign achieved strong impact and commercial performance:
8.75M
impressions across all formats
600%
ROAS from Display Banners
428%
ROAS from Sponsored Listings
9.5K
unique shoppers exposed via Sponsored Listings
Key Takeaways
High-visibility placements accelerated market entry for Sensodyne Rapid Relief.
Sponsored formats captured shoppers at key decision points
Haleon achieved over 5X average ROAS, proving on-site media's power for new product growth
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