Driving 600% ROAS for a New Product Launch: The Sensodyne Rapid Relief Success Story
The Retail Challenge
Haleon aimed to launch Sensodyne Rapid Relief, a fast-acting toothpaste, into the Qatari market with a clear objective: capture attention, drive trial, and convert high-intent shoppers. With a competitive oral care landscape, the campaign needed to ensure both visibility and measurable return from day one.
Retail Media Strategy
Precision Media activated a full-funnel on-site media campaign on Carrefour Qatar’s digital platform, combining:
- Flagship Category Banners to reinforce category presence
- Sponsored Listings to intercept high-intent shoppers
- Search Tile Banners to enhance brand presence across search results
The multi-format strategy was designed to guide shoppers from discovery to purchase, with optimization for performance across the funnel.
Precision Media
Solution Used
Solution Used
Search And Display
Campaign Results
The launch campaign achieved strong impact and commercial performance:
8.75M
impressions across all formats
600%
ROAS from Display Banners
428%
ROAS from Sponsored Listings
9.5K
unique shoppers exposed via Sponsored Listings
Campaign Results
The launch campaign achieved strong impact and commercial performance:
8.75M
impressions across all formats
600%
ROAS from Display Banners
428%
ROAS from Sponsored Listings
9.5K
unique shoppers exposed via Sponsored Listings
Key Takeaways
High-visibility placements accelerated market entry for Sensodyne Rapid Relief.
Sponsored formats captured shoppers at key decision points
Haleon achieved over 5X average ROAS, proving on-site media's power for new product growth
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