Winning Back Customers Through Precise Targeting: The Coca-Cola Success Story
Solution Type
Off-site
The Retail Challenge
Coca-Cola aimed to reengage a high-potential segment: shoppers who hadn’t purchased a Coca-Cola beverage in over 12 months. The brand needed a precise, performance-driven approach to reconnect with lapsed customers, reignite brand affinity, and drive sales.
Retail Media Strategy
Coca-Cola partnered with Majid Al Futtaim’s Precision Media, leveraging Carrefour’s first-party audience data to identify and target high-intent lapsed shoppers.
A focused off-site campaign was launched across Meta and TikTok, delivering tailored, platform-optimised creatives designed to rebuild engagement and convert interest into purchase.
The campaign was short, sharp, and strategically timed, ensuring Coca-Cola stayed top-of-mind with the right audience, at the right moment.
Campaign Results
The two-week campaign delivered measurable impact across engagement and sales:
2.17%
click-through rate (CTR) (~60% higher than Meta’s native benchmark)
35%
increase in new Coca-Cola shoppers
38%
uplift in sales for promoted products
Campaign Results
The two-week campaign delivered measurable impact across engagement and sales:
2.17%
click-through rate (CTR) (~60% higher than Meta’s native benchmark)
35%
increase in new Coca-Cola shoppers
38%
uplift in sales for promoted products
Key Takeaways
Audience reactivation delivers — smart targeting of lapsed shoppers can unlock new growth.
Precision Media & first-party data results in powerful off-site performance at scale.
Short campaigns can deliver strong ROI when supported by relevant data and creative alignment.
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