Unlocking Impact Through Precise Measurement: The Arla Foods Success Story
Solution Type
Off-site
The Retail Challenge
Arla Foods set out to grow market share for Puck Cheese during the busy Back-to-School period in the UAE. With no direct commerce platform, the objective was twofold: drive product penetration, especially for Blue Jars, and cross-sell across the wider Arla portfolio.
Retail Media Strategy
To move beyond the traditional marketing mix, Arla Foods partnered with Precision Media and tapped into Carrefour’s first-party data and and LiveRamp’s Clean Room capabilities.
Three high-value audience segments were defined using real shopper behaviour. A full-funnel campaign was launched across Meta, TikTok, and Google, supported by attribution analysis that tracked impact on new, loyal, and returning customers, both online and in-store.
Campaign Results
The campaign delivered significant commercial impact:
16,058
new shoppers
AED 1.1M
in revenue from analysed audience
13.1%
sales uplift vs. pre-campaign period
+23%
revenue growth on promoted products
+60%
shopper lift for new brand shoppers
+86%
shopper lift for new-to-brand on a single promoted SKU
+55%
shopper lift (new-to-brand), halo effect across the full category
26%
of sales came from online, outperforming the 15% average
Campaign Results
The campaign delivered significant commercial impact:
16,058
new shoppers
AED 1.1M
in revenue from analysed audience
+60%
shopper lift for new brand shoppers
+86%
shopper lift for new-to-brand on a single promoted SKU
+55%
shopper lift (new-to-brand), halo effect across the full category
26%
of sales came from online, outperforming the 15% average
13.1%
sales uplift vs. pre-campaign period
+23%
revenue growth on promoted products
Key Takeaways
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