Boosting Skincare Literacy and Sales with Precision Media: The L’Oréal Success Story
Solution Type
In-store
The Retail Challenge
L’Oréal set out to increase visibility and sales in the highly competitive skincare category, while also educating shoppers on the scientific benefits and real-life use of its products. The campaign needed to achieve meaningful impact within a focused two-week window.
Retail Media Strategy
Precision Media activated lifestyle-led video creatives across 92 AI-powered digital screens in Carrefour hypermarkets.
The content combined real usage moments with science-based storytelling, targeting shoppers at key decision points throughout their in-store journey to elevate understanding and drive conversion.
Campaign Results
The campaign delivered exceptional visibility and commercial uplift
3.5M
impressions during the campaign
+550%
uplift on featured SKUs
+141%
sales uplift for L’Oréal within the skincare category
+7.9%
increase in brand share of voice within the category
Campaign Results
The campaign delivered exceptional visibility and commercial uplift
3.5M
impressions during the campaign
+550%
uplift on featured SKUs
+141%
sales uplift for L’Oréal within the skincare category
+7.9%
increase in brand share of voice within the category
Key Takeaways
Precision Media’s screen network drives shopper education and product relevance in real time.
Blending science and lifestyle storytelling enhances both brand credibility and purchase intent.
A focused, insight-led campaign can generate category-defining results in just two weeks.
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