Achieving 1682% ROAS with Fitness-Focused Gamification: The Nada Success Story
The Retail Challenge
Nada Dairy wanted to increase awareness and sales for its protein range while appealing to health-conscious shoppers. The brand needed to drive purchase intent and create a meaningful incentive for repeat buyers.
Retail Media Strategy
Precision Media launched a purchase-linked raffle Gamification campaign designed to align perfectly with Nada’s health-driven positioning.
Shoppers who purchased 15 AED worth of Nada Protein products were entered into a raffle to win Fitness First Gym Memberships. Awareness and participation were driven through high-impact banner placements that redirected relevant Carrefour shoppers to the platform, building excitement around both the product range and the prize opportunity.
Precision Media
Solution Used
Solution Used
Search And Display
Campaign Results
The incentive-based gamification delivered outstanding results:
1682%
ROAS across the campaign
70K
impressions over campaign window
3K
visits through Onsite Banners
702
winners who received the code
Campaign Results
The incentive-based gamification delivered outstanding results:
1682%
ROAS across the campaign
70K
impressions over campaign window
3K
visits through Onsite Banners
702
winners who received the code
Key Takeaways
Fitness-linked incentives strongly resonated with the target audience.
Purchase-based gamification encouraged repeat buying behavior.
Targeted banners successfully redirected qualified shoppers, driving high ROI.
Check Out How We Helped Other Brands
More Case Studies
