Achieving 1682% ROAS with Fitness-Focused Gamification: The Nada Success Story
Solution Type
Gamification
The Retail Challenge
Nada Dairy wanted to increase awareness and sales for its protein range while appealing to health-conscious shoppers. The brand needed to drive purchase intent and create a meaningful incentive for repeat buyers.
Retail Media Strategy
Precision Media launched a purchase-linked raffle Gamification campaign designed to align perfectly with Nada’s health-driven positioning.
Shoppers who purchased 15 AED worth of Nada Protein products were entered into a raffle to win Fitness First Gym Memberships. Awareness and participation were driven through high-impact banner placements that redirected relevant Carrefour shoppers to the platform, building excitement around both the product range and the prize opportunity.
Campaign Results
The incentive-based gamification delivered outstanding results:
1682%
ROAS across the campaign
70K
impressions over campaign window
3K
visits through Onsite Banners
702
winners who received the code
Campaign Results
The incentive-based gamification delivered outstanding results:
1682%
ROAS across the campaign
70K
impressions over campaign window
3K
visits through Onsite Banners
702
winners who received the code
Key Takeaways
Fitness-linked incentives strongly resonated with the target audience.
Purchase-based gamification encouraged repeat buying behavior.
Targeted banners successfully redirected qualified shoppers, driving high ROI.
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