CRM Awareness Activation led to 122x RoAS for New Pudding SKUs: The Juhayna CRM Success Story
Solution Type
Push Notifications & In-App Pop ups
The Retail Challenge
Juhayna aimed to raise awareness and drive immediate trials for its three new pudding flavors by leveraging Carrefour Egypt’s CRM channels. The goal was to directly reach loyal and lapsed shoppers, encouraging exploration and purchases of the newly launched SKUs.
Retail Media Strategy
Precision Media deployed a CRM-driven awareness and conversion campaign.
Targeted Push Notifications were used for high-impact reach, creating urgency around the new SKUs, while In-App Notifications targeted active Carrefour app users with visually engaging messages designed to trigger immediate trials.
Campaign Results
240x
RoAS using targeted push notifications
27x
RoAS using In-App notifications
1.5M
Delivered CRM Messages
3.5K
Clicks on targeted push notifications
25%
Open rate for In-App notifications
Campaign Results
240x
RoAS using targeted push notifications
27x
RoAS using In-App notifications
25%
Open rate for In-App notifications
1.5M
Delivered CRM Messages
3.5K
Clicks on targeted push notifications
Key Takeaways
CRM activations in Egypt efficiently boosted awareness and trials for Juhayna’s new pudding SKUs at low cost.
In-App Notifications achieved strong engagement, with 1 in 4 users opening the message.
Push Notifications delivered the highest reach and direct sales impact.
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