Driving 77% RoAS with Omnichannel Activation: The Motorola Launch Story
Solution Type
In-Store
The Retail Challenge
Motorola needed to build hype and conversions around its new smartphone lineup by delivering a unified shopper journey that spanned both instore and online Carrefour environments.
Retail Media Strategy
Precision Media executed an Omnichannel campaign combining Gamification, E-Checkout Screens, and Onsite Retail Media.
A raffle draw offered shoppers a chance to win AED 5,000 vouchers with purchase, while in-store and online media worked in parallel to drive visibility and action.
Campaign Results
88%
of buyers were new to Motorola
77%
RoAS for the omnichannel campaign
2.87M
impressions for the omnichannel Campaign
183.6%
online sales uplift
40.6%
in-store uplift
+1,000
clicks across onsite placements
2
winners out of 22 raffle participants
Campaign Results
88%
of buyers were new to Motorola
77%
RoAS for the omnichannel campaign
40.6%
in-store uplift
+1,000
clicks across onsite placements
2
winners out of 22 raffle participants
2.87M
impressions for the omnichannel Campaign
183.6%
online sales uplift
Key Takeaways
A unified brand narrative was successfully delivered across online and offline channels.
The gamification element enhanced emotional engagement and incentivized purchases.
The campaign demonstrated how integrated media drives both short-term conversion and long-term brand value.
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