330% ROAS with Smart Checkout Placement: The Lindt Success Story
Solution Type
On-site
The Retail Challenge
Lindt wanted to maximize sales for its premium chocolate range through Carrefour’s Qatar online store, targeting gift-seeking shoppers and impulse buyers during key festive moments. The objective was to boost visibility, drive cart adds, and convert browsing into indulgence.
Retail Media Strategy
This two-stage strategy ensured Lindt remained top-of-mind both at the start and end of the digital shopping journey.
Lindt’s campaign, managed by Precision Media, combined:
- Sponsored Listings to surface products during high-traffic searches
- E-Checkout Carousel to intercept last-minute buyers at the point of payment
Campaign Results
The campaign delivered strong results across engagement and conversions:
5.8M
total impressions via Sponsored Listings
330%
ROAS across formats
3.2M
product impressions via Checkout Carousel
3.3K
cart adds through E-Checkout Carousel
Campaign Results
The campaign delivered strong results across engagement and conversions:
5.8M
total impressions via Sponsored Listings
330%
ROAS across formats
3.2M
product impressions via Checkout Carousel
3.3K
cart adds through E-Checkout Carousel
Key Takeaways
Lindt's premium appeal translated into high conversion via well-placed sponsored formats.
Checkout carousel was a key driver of basket value uplift in Qatari market.
Seasonal targeting paired with impulse moments generated 3.3X ROAS
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