Influencing Checkout Behaviour with Precision Media: The Perfetti Van Melle Success Story
The Retail Challenge
Perfetti Van Melle set out to drive visibility and conversion at the most critical moment of the shopper journey - the checkout. The objective was to influence final purchase decisions and trigger real-time add-to-cart behaviour across its product portfolio.
Retail Media Strategy
Precision Media activated targeted placements on the E-Checkout Carousel across Carrefour UAE’s digital checkout interface.
The campaign delivered tailored product messaging directly at the point of payment, maximising visibility and encouraging impulse conversion for Mentos, Chupa Chups, and Smint during the final transaction stage.
Precision Media
Solution Used
Solution Used
Search And Display
Campaign Results
The campaign drove strong performance across impressions, engagement, and sales
10.94M
Total Impressions
110%
3.76M
140%
7.04M
200%
134K
12.15K
Total Cart Adds
40%
4.8K
50%
6K
200%
1.2K
Campaign Results
The campaign drove strong performance across impressions, engagement, and sales
10.94M
Total Impressions
12.15K
Total Cart Adds
110%
3.76M
40%
4.8K
140%
7.04M
50%
6K
200%
134K
200%
1.2K
+18%
Increase in total units sold across the Perfetti portfolio
+20%
Total Sell-out Uplift
Key Takeaways
Checkout-stage targeting works; Precision Media influenced shopper decisions at the last possible moment.
E-Checkout Carousels are high-conversion spaces when activated with the right product message.
Data-driven media placement at payment touchpoints can unlock portfolio-wide sell-out growth.
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