Boosting Category Visibility with Precision Media: The Cadbury Success Story
Solution Type
In-Store
The Retail Challenge
In a crowded confectionery category, Cadbury needed to maintain brand salience and convert in-store visibility into sales and loyalty. The objective was to stand out during key retail periods and turn awareness into measurable business outcomes.
Retail Media Strategy
Precision Media activated a print in-store campaign to deliver sustained visibility for Cadbury across Carrefour stores.
The campaign achieved an average of 12 ad views per shopper, with placements strategically designed to capture attention, drive engagement, and influence purchase decisions at the point of sale.
Campaign Results
The campaign delivered meaningful brand and commercial impact:
15.5M
impressions during the campaign
+12,250
new customers acquired
2.76x
RoAS uplift on specific promoted SKUs
6.7x
RoAS increase on overall Cadbury brand performance
Campaign Results
The campaign delivered meaningful brand and commercial impact:
15.5M
impressions during the campaign
+12,250
new customers acquired
2.76x
RoAS uplift on specific promoted SKUs
6.7x
RoAS increase on overall Cadbury brand performance
Key Takeaways
Precision-led in-store visibility can turn passive exposure into active shopper conversion.
Sustained ad exposure near the point of purchase builds brand affinity and drives action.
Cadbury’s performance validates the power of retail media to scale awareness and ROI within competitive categories.
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