Maximising In-Store Impact with Precision Media: The Oreo Success Story
Solution Type
In-store
The Retail Challenge
Oreo aimed to drive awareness and boost sales for its Cheesecake variant during the high-traffic Ramadan period. The objective was to reach shoppers at Carrefour Ibn Battuta, stand out in a crowded seasonal environment, and convert footfall into in-store purchases.
Retail Media Strategy
Precision Media activated Oreo’s creative assets across Carrefour’s digital screen network.
To maximise visibility, the campaign secured two dedicated ad slots across four high-traffic digital screens, ensuring continuous brand exposure during peak shopping hours. This strategy delivered sustained shopper engagement and reinforced Oreo’s presence in a competitive aisle.
Campaign Results
The campaign delivered strong in-store outcomes
330,000
impressions
+27%
uplift in total brand sales
+4.3%
increase in brand share of voice within the category
Campaign Results
The campaign delivered strong in-store outcomes
330,000
impressions
+27%
uplift in total brand sales
+4.3%
increase in brand share of voice within the category
Key Takeaways
Precision Media placement at peak traffic zones drives high engagement and conversion.
Oreo’s focused in-store strategy delivered category growth during a key retail window.
Consistent brand presence, especially in-season, is key to winning shopper attention and sales.
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