Driving On-Site Conversion with Precision Media: The Unilever Success Story
Solution Type
On-site
The Retail Challenge
Unilever set an ambitious goal: achieve a 200% return on ad spend (ROAS) across Carrefour’s digital platforms. The brand needed a strategy that would influence shopper behaviour at key decision moments and deliver strong conversion-focused performance.
Retail Media Strategy
Precision Media, Majid Al Futtaim’s retail media network, implemented a hybrid approach that combined always-on Sponsored Products to maintain steady brand presence with strategically timed Onsite Banners to capture attention and drive action during peak moments of purchase intent. The campaign was designed to maximise relevance, visibility, and performance across Carrefour’s eCommerce ecosystem.
Campaign Results
The campaign significantly outperformed initial targets:
587%
ROAS for users exposed to Sponsored Products and Onsite Display
$3.91
revenue per exposed user
25%
conversion rate among exposed users
1.2%
click-through rate (CTR)
Campaign Results
The campaign significantly outperformed initial targets:
587%
ROAS for users exposed to Sponsored Products and Onsite Display
$3.91
revenue per exposed user
25%
conversion rate among exposed users
1.2%
click-through rate (CTR)
Key Takeaways
Precision Media’s hybrid onsite strategy drives both consistency and conversion.
Pairing Sponsored Products with timely display placements can deliver exceptional ROAS.
High-impact digital campaigns, when backed by retailer data, translate to measurable business growth.
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