7UP’s Mojito Launch Delivers 9.76x ROAS via Precision Retail Media
The Retail Challenge
PepsiCo sought to launch its new 7UP Lemon Mint Mojito and Extra Fizz variants, driving both awareness and immediate ecommerce conversion. The objective was to establish strong market presence and trial through digital visibility on Carrefour’s e-commerce platform.
Retail Media Strategy
The objective was to engage shoppers during their consideration phase and lead them seamlessly to conversion.
The campaign ran across Carrefour UAE during October and November, using Onsite Display placements across Homepage Takeover, Category Shelf, and Middle-Funnel formats.
Precision Media
Solution Used
Solution Used
Onsite Search And Display
Campaign Results
415K
Impressions delivered
1.60%
CTR outperforming category benchmark
9.76x
ROAS
6.6K
Clicks delivered Onsite
Campaign Results
415K
Impressions delivered
1.60%
CTR outperforming category benchmark
9.76x
ROAS
6.6K
Clicks delivered Onsite
Key Takeaways
Onsite digital campaigns can accelerate awareness-to-conversion during product launches.
Precision targeting within Carrefour’s ecommerce ecosystem maximised visibility amongactive beverage shoppers.
High ROAS confirms the commercial efficiency of retail media for new productintroductions.
Check Out How We Helped Other Brands
More Case Studies.jpg)
