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Philips Airfryers’ Sales Soars +2,702% with AI-Powered In-Store Media
The Retail Challenge
Philips needed to accelerate sell-through for new Airfryer models during a one-week exchange promotion: shoppers could trade in old air fryers and receive up to 50% off select new Philips models. The objective was immediate conversion at the point of decision inside Carrefour Hypermarkets.
Retail Media Strategy
In-store activation in Carrefour Hypermarkets across the UAE, powered by AI-Powered Digital Screens, designed to maximise high-traffic visibility and support the promotional mechanic in real time.
Precision Media
Solution Used
Solution Used
In-Store
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Campaign Results
4M
Impressions delivered in 7 Days
+708%
Brand Sales Uplift vs. category benchmark
+147%
Brand SOV uplift within category
+2,702%
SKU uplift on Philips HD9880 model
+1,417%
Avg. Promoted SKU Uplift across 3 featured models
64%
Male Audience vs. 36% Females
44%
Millennial Males was the top demographic profile
Campaign Results
4M
Impressions delivered in 7 Days
+1,417%
Avg. Promoted SKU Uplift across 3 featured models
+708%
Brand Sales Uplift vs. category benchmark
64%
Male Audience vs. 36% Females
+147%
Brand SOV uplift within category
44%
Millennial Males was the top demographic profile
+2,702%
SKU uplift on Philips HD9880 model
Key Takeaways
Retail media at the point of decision can dramatically amplify short,value-led promotions.
Carrefour’s AI-powered digital screens convert attention intomeasurable sales outcomes.
Concentrated visibility, aligned to an exchange mechanic, acceleratedmodel-level demand.
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