Pampers Gains Share Against the Current Baby Care Category with 9.8x ROAS
In an increasingly competitive baby care category, standing out was harder than ever. Pampers needed to go beyond maintaining visibility to actively capture incremental growth. The brand’s challenge was to secure market share and uplift sales in a crowded environment, ensuring that parents consistently discovered Pampers as their trusted choice.
Precision Media launched a multi-layered Onsite approach that paired efficiency with scale.
High-performing middle-funnel banners and premium homepage placements secured visibility while delivering exceptional ROAS, ensuring Pampers outpaced the category’s competition. To reinforce presence, the campaign extended to the Carrefour Load Screen, capitalizing on over 10M monthly sessions as a top-tier exposure channel. Along with Sponsored Listings, these activations built a seamless shopper journey that translated into both sales uplift and brand share growth.
Solution Used
Campaign Results
9.8x
4M+
7.8K
18.5x
+2.5M
5.2x
Campaign Results
4M+
5.2x
7.8K
18.5x
Key Takeaways
Strategic onsite visibility helped Pampers outperform a category in high competiton.
Middle-funnel banners and homepage hero banners delivered exceptional ROAS, proving the impact of blending awareness with performance.
Pampers secured tangible sales uplift, driving category leadership despite external competition.
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