Case Study
Purina

Purina Pet Food Elevates Awareness In-store with 13.8M Shopper Touchpoints

Market

UAE

Solution Type

In-Store
The Retail Challenge

Purina aimed to build stronger visibility and engagement within the pet food category, driving both awareness and trial through enhanced shopper reach and visibility in Carrefour Hypermarkets.

Retail Media Strategy

AI-Powered Digital Screens Deliver Large-Scale In-Store Visibility Across Carrefour Hypermarkets

The campaign leveraged Carrefour Hypermarkets’ AI-Powered Digital Screens network to generate high-impact, large-scale exposure at critical in-store touchpoints. By maintaining consistent brand visibility across high-traffic zones throughout the campaign period, the activation ensured sustained shopper engagement and reinforced brand presence at the point of decision.

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Precision Media
Solution Used
In-Store

Campaign Results

13.8M

Impressions delivered in 28 Days

+28%

Brand Sales uplift vs. category benchmark

+16%

Brand SOV Uplift within the category

+36%

SKU Uplift on promoted Purina SKUs

64%

Male Audience vs. 36% Females

44%

Millennial Males was the top demographic profile

Campaign Results

13.8M
Impressions delivered in 28 Days
64%
Male Audience vs. 36% Females

+28%

Brand Sales uplift vs. category benchmark

44%

Millennial Males was the top demographic profile

+16%

Brand SOV Uplift within the category

+36%

SKU Uplift on promoted Purina SKUs

Key Takeaways

Sustained in-store visibility across Carrefour’s AI network drivessignificant reach and impact for awareness-focused campaigns.

Precision Media’s retail media ecosystem translates exposure intomeasurable category growth.

Pet care brands benefit from consistent in-store presence to strengthenshopper recall and repeat purchase.

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